cASE STUDY:Building a Digital-First Brand Training Program

A rapidly growing company was undergoing a brand transformation, updating its visual identity, messaging, and positioning. However, employees across departments lacked clear guidance on how to apply the new brand consistently in their daily work.

Key issues included inconsistent use of brand assets in internal and external communications, limited understanding of brand principles among employees, lack of standardized templates for presentations, proposals, and reports, fragmented messaging across teams leading to confusion in client-facing materials, and slow adoption of new branding due to a lack of training resources.

The company needed a structured, scalable approach to ensure all employees understood the brand’s new direction and applied it consistently.